Blog

Do you need your own in-house developers?

Posted on 20 Jan 2015

With the rise of technology, most are moving their development teams in-house. Is there a reason to not go down this path?

Key Deliverables to Include in Your Software Design Phase

Posted on 19 Jan 2015

Is the design process you use with clients the same one you can use internally? We discuss what needs to go into each phase, no matter what.

Should you jump on board with the new tech?

Posted on 16 Jan 2015

New technology is coming out all the time, but does that mean developers should constantly be jumping on board?

Should Discovery be Separate from a Software Development Process?

Posted on 16 Jan 2015

How do you accurately scope a project without first knowing all the details? Maybe this calls for a reworking of the software development process.

5 Ways an IT Contractor can save you money

Posted on 13 Jan 2015

An IT Contractor could help in indentifying and breaking down barriers in your technology development process.

Will "Codeless" apps take away Developer jobs?

Posted on 06 Jan 2015

With the expanse of "codeless" mobile apps, developers might wonder if they will soon be out of a job. But is it possible that codeless apps will only increase the need for experienced developers?

How much Maintenance does a Mobile App Need?

Posted on 31 Dec 2014

Find out what you need to consider when looking at maintaining your mobile app, whether it's on iOS or Android.

How to Integrate Your Content Marketing into Your Mobile App

Posted on 29 Dec 2014

What are some ways to integrate your content marketing strategy into your mobile app? Is it even a valid channel to provide content through?

Cloud or On-site Communication System?

Posted on 19 Dec 2014

Should your office use cloud storage or create your own IT infrastructure?

5 Reasons To Integrate Your App Into Your Marketing Strategy

Posted on 18 Dec 2014

Need some help on how or why your Mobile App needs to fit into your current marketing strategy? We have some answers to get you started.

4 Unknown Ways To Market Your Mobile Apps

Posted on 17 Dec 2014

Need to find a way to get your mobile app known and recognized? Here are some ideas that don't require advanced marketing knowledge.

The Business Case for Xamarin

Posted on 15 Dec 2014

Can Xamarin help developers by streamlining the process of making mobile apps or does it fail to be the "one size fits all" solution?

How Much Discretion Should You Give to Employees when Choosing Technology?

Posted on 11 Dec 2014

Should employees be able to choose the software or technology they use on the job? How much discretion should you give them and how should it affect the budget?

Two Important Things to Know Before Hiring an IT Contractor

Posted on 11 Dec 2014

How do you make sure that the IT contractor you work with is someone who will do a good job? I will cover what info you need to get to choose the right contractor.

Do third-party login tools make your site vulnerable?

Posted on 10 Dec 2014

Using third-party log-in systems for your website or software can be a good idea but there are some things to think about before making that decision.

We are using Castbacker!

Posted on 05 Dec 2014

We are now on Castbacker, a tool that lets people give a monthly pledge of their choosing to support their favorite podcasts.

Podcast Episode: Technology for 2015

Posted on 05 Dec 2014

Can More Paid Vacation Improve Productivity during a Holiday?

Posted on 03 Dec 2014

Some companies don't see the value in providing unlimited time off for employees, but could it actually improve employee productivity during the holiday season?

Christmas Podcast Episode

Posted on 19 Nov 2014

Goggles is now dudl.me

Posted on 22 Sep 2014

Does implementation technology limit the problems you can solve?

Posted on 12 Sep 2014

In the past week or so, I've heard two quotes that seem to say opposing things about the relationship between the implementation technologies we (and others like us) use to build software and the types of problems we can solve. I feel that they are both 100% correct and here's why.

Featured on the Boagworld Web Show

Posted on 11 Sep 2014

New digs!

Posted on 08 Aug 2014

Why people aren't downloading your app

Posted on 02 Jul 2014

This post is adapted from an email response to one of our sales partners who had sent us a link to a book on "gamification," the idea that people get more engaged if they receive some reward in exchange for overcoming some challenge, much the way video games capture our attention. While we don't necessarily need to embrace gamification in its entirety, the idea behind it and the way it works get at the heart of how we as digital marketers and creatives need to think about the services we provide to our clients. Obviously our clients need to see value in what we're providing in order for them to drop the appropriate amount of money on the right solutions, but sometimes the way in which that value is realized is non-obvious.

Goggles Machine Upgrades

Posted on 14 May 2014

Introduction to node.js

Posted on 23 Apr 2014

Taking

Posted on 26 Feb 2014

Should You Outsource Your IT Needs?

Posted on 08 Jan 2014

The short is answer is yes, you probably should. However, the real answer is a little bit more complex than that. If you are the average company with the average IT needs, I wouldn't blink at the opportunity to pay another company to manage all your IT needs for you. The only problem is: how many of us are the "average" company? And how many of us have "average" IT needs? Here are some of the reasons why you might outsource, and some specific situations in which it is overwhelmingly advantageous to do so.

IT Solutions: Opportunity or Threat?

Posted on 02 Jan 2014

When computers were first becoming popular and were still the size of large rooms, many feared that the continued (and accelerating) evolution of technology would mean the end for their jobs. Decades later, this has yet to pan out, despite our phones being more powerful than the large room-sized computers were. However, there are still those among us who fear that improving technological capabilities will threaten their jobs. Why is that the case?

Merry Christmas from Synapse Software!

Posted on 24 Dec 2013

Goggles has a new sharing feature! Read more here!

How Do You Use Goggles?

Posted on 16 Dec 2013

In the Fall of 2010, our good friend gcr launched a site called Goggles, a tool (or toy) for drawing on any web site on the Internet and being able to see other peoples' drawings. Not long after, Synapse Software agreed to provide hosting and maintenance for the tool, with the interest of expanding the tool's functionality and applicability to its users. Now, we'd like to hear how you are using Goggles and how we can continue to make it even better.

Javascript Is The Language Of The Future

Posted on 13 Dec 2013

It's been a long time since there were only a few languages. Almost everybody born since then knows about at least one or two programming languages, has probably taken some form of programming class at some point in their academic career, and if they know more than enough about one to be dangerous, they likely know the basics of at least three others. My take on the matter is that Javascript will be the language to know over the next few years, and here's why.

App Store Now Compensates For Misspelled Searches: What It Means

Posted on 26 Nov 2013

Today, MacRumors ran an article titled "App Store Searches Now Compensate for Typos and Mispellings." In it, they describe a change to the algorithm that Apple's App Store uses to find results for searches to account for mispellings, so that, for instance, a search for "hotwls" returns apps related to "hotels". Here's what that means for your app store marketing strategy.

5 Reasons Why Your Technology Strategy Is As Important As Your Business Plan

Posted on 23 Nov 2013

Here are 5 reasons why you can't ignore technology and some information to help you develop a technology strategy.

3 Questions To Ask Before You Get A Mobile App

Posted on 14 Nov 2013

Mobile apps are ubiquitous. It feels like almost everybody who is anybody has a mobile app specifically to promote their brand, but they're by no means cheap. Just like you would never embark on a business venture without answering some very simple guiding questions, you should make sure you have an answer to these three questions.