VIDEO TRANSCRIPT: In this video, I share my vision for a next-generation digital transformation platform. To be fair, I'm not sure a platform like the one I describe actually exists, but I think this is where we should be heading as an industry.
VIDEO TRANSCRIPT: In this video, I talk about the difference between designing systems to provide a service and automating processes that simply record information as objects.
VIDEO TRANSCRIPT: A quick look at the Twilio SMS Messaging mApp from Synapse Software
With the rise of technology, most are moving their development teams in-house. Is there a reason to not go down this path?
Is the design process you use with clients the same one you can use internally? We discuss what needs to go into each phase, no matter what.
New technology is coming out all the time, but does that mean developers should constantly be jumping on board?
How do you accurately scope a project without first knowing all the details? Maybe this calls for a reworking of the software development process.
An IT Contractor could help in indentifying and breaking down barriers in your technology development process.
With the expanse of "codeless" mobile apps, developers might wonder if they will soon be out of a job. But is it possible that codeless apps will only increase the need for experienced developers?
Find out what you need to consider when looking at maintaining your mobile app, whether it's on iOS or Android.
What are some ways to integrate your content marketing strategy into your mobile app? Is it even a valid channel to provide content through?
Should your office use cloud storage or create your own IT infrastructure?
Need some help on how or why your Mobile App needs to fit into your current marketing strategy? We have some answers to get you started.
Need to find a way to get your mobile app known and recognized? Here are some ideas that don't require advanced marketing knowledge.
Can Xamarin help developers by streamlining the process of making mobile apps or does it fail to be the "one size fits all" solution?
Should employees be able to choose the software or technology they use on the job? How much discretion should you give them and how should it affect the budget?
How do you make sure that the IT contractor you work with is someone who will do a good job? I will cover what info you need to get to choose the right contractor.
Using third-party log-in systems for your website or software can be a good idea but there are some things to think about before making that decision.
We are now on Castbacker, a tool that lets people give a monthly pledge of their choosing to support their favorite podcasts.
Some companies don't see the value in providing unlimited time off for employees, but could it actually improve employee productivity during the holiday season?
In the past week or so, I've heard two quotes that seem to say opposing things about the relationship between the implementation technologies we (and others like us) use to build software and the types of problems we can solve. I feel that they are both 100% correct and here's why.
This post is adapted from an email response to one of our sales partners who had sent us a link to a book on "gamification," the idea that people get more engaged if they receive some reward in exchange for overcoming some challenge, much the way video games capture our attention. While we don't necessarily need to embrace gamification in its entirety, the idea behind it and the way it works get at the heart of how we as digital marketers and creatives need to think about the services we provide to our clients. Obviously our clients need to see value in what we're providing in order for them to drop the appropriate amount of money on the right solutions, but sometimes the way in which that value is realized is non-obvious.
The short is answer is yes, you probably should. However, the real answer is a little bit more complex than that. If you are the average company with the average IT needs, I wouldn't blink at the opportunity to pay another company to manage all your IT needs for you. The only problem is: how many of us are the "average" company? And how many of us have "average" IT needs? Here are some of the reasons why you might outsource, and some specific situations in which it is overwhelmingly advantageous to do so.
When computers were first becoming popular and were still the size of large rooms, many feared that the continued (and accelerating) evolution of technology would mean the end for their jobs. Decades later, this has yet to pan out, despite our phones being more powerful than the large room-sized computers were. However, there are still those among us who fear that improving technological capabilities will threaten their jobs. Why is that the case?
Goggles has a new sharing feature! Read more here!
In the Fall of 2010, our good friend gcr launched a site called Goggles, a tool (or toy) for drawing on any web site on the Internet and being able to see other peoples' drawings. Not long after, Synapse Software agreed to provide hosting and maintenance for the tool, with the interest of expanding the tool's functionality and applicability to its users. Now, we'd like to hear how you are using Goggles and how we can continue to make it even better.
It's been a long time since there were only a few languages. Almost everybody born since then knows about at least one or two programming languages, has probably taken some form of programming class at some point in their academic career, and if they know more than enough about one to be dangerous, they likely know the basics of at least three others. My take on the matter is that Javascript will be the language to know over the next few years, and here's why.
Today, MacRumors ran an article titled "App Store Searches Now Compensate for Typos and Mispellings." In it, they describe a change to the algorithm that Apple's App Store uses to find results for searches to account for mispellings, so that, for instance, a search for "hotwls" returns apps related to "hotels". Here's what that means for your app store marketing strategy.
Here are 5 reasons why you can't ignore technology and some information to help you develop a technology strategy.
Mobile apps are ubiquitous. It feels like almost everybody who is anybody has a mobile app specifically to promote their brand, but they're by no means cheap. Just like you would never embark on a business venture without answering some very simple guiding questions, you should make sure you have an answer to these three questions.
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