SYNAPSE Synapse Software - Mobile apps, custom software, and web SOFTWARE


Goggles is now

The Goggles community is growing. Since we launched Goggles ( in 2010, we've experienced million-user days and seen it used in many different ways. Since launching the Goggles Gallery in late December, 2013, over 2600 users have signed up and posted over 6000 drawings.

Why people aren't downloading your app

This post is adapted from an email response to one of our sales partners who had sent us a link to a book on "gamification," the idea that people get more engaged if they receive some reward in exchange for overcoming some challenge, much the way video games capture our attention. While we don't necessarily need to embrace gamification in its entirety, the idea behind it and the way it works get at the heart of how we as digital marketers and creatives need to think about the services we provide to our clients. Obviously our clients need to see value in what we’re providing in order for them to drop the appropriate amount of money on the right solutions, but sometimes the way in which that value is realized is non-obvious. (formerly known as Goggles), is a utility that allows the user to draw on web pages. These drawings are not visible to the rest of the World Wide Web and in no way deface the original page. They can be viewed (in real time) by anyone else using on the same page. Try it now at

Javascript Is The Language Of The Future

It's been a long time since there were only a few languages. Almost everybody born since then knows about at least one or two programming languages, has probably taken some form of programming class at some point in their academic career, and if they know more than enough about one to be dangerous, they likely know the basics of at least three others. My take on the matter is that Javascript will be the language to know over the next few years, and here's why.